Part one-What Does Your Favourite Colour Say about you

As I love bright colours I use them as often as dare in my posts.  However the posts that have the bright colours don’t do as well as the soft pastel shades.  This led me to go in search of information on the psychology of colour and what influence it has on the psyche if any.  Was it the colour itself or the cultural background, personal association, or beliefs about that colour that had an influence on behaviour? I found that there is very little scientific evidence that colour makes a difference or has an effect on a person’s behaviour yet it is used widely in branding, sales and marketing.  In several ancient cultures colours were used in therapy and are still used in holistic or alternative therapies today. While perceptions of colour are subjective, there are some colour effects that have universal meaning. Colours in the red spectrum are known as warm colours and include red, orange and yellow. These warmer colours can evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility. Colours on the blue side of the spectrum are known as cool colours and include blue, purple and green. These colours are often described as calming, but are also associated with feelings of sadness or indifference. So here is a list of colours and their believed associated effect on human behaviour. Red– Physical represents energy Positive– Energy, strength, warmth, fight or flight, excitement action, energy and speed, attention-getting, assertive and confident, energizing, stimulating, exciting, powerful, passionate, stimulating and driven, courageous and strong, spontaneous and determined. Negative-Anger, aggression, defiance aggressive and...